Serenity - coming soon

Introducing Serenity — the debut fragrance from Yevfumes, crafted as the signature scent of winter. Limited to just 100 bottles, Serenity embodies the stillness, depth, and quiet power of the season. With notes of frosted pine, black tea, and soft amber, it evokes a sense of calm confidence — a fragrance that doesn't speak loudly but lingers deeply. Designed as the cornerstone of Yevfumes, Serenity marks the beginning of a journey defined by mood, emotion, and presence. Mysterious, elegant, and unforgettable — this is not just a scent, it's a statement.

THE ORIGIN

The origin of my debut fragrance line, Serenity, is a story that began in an unexpected way—with a broken arm. What initially felt like a setback became the turning point that reshaped my creative path. During my recovery, I found myself with more time than I’d ever had before—time to think, to feel, and to reconnect with the things that truly inspired me. I stumbled into the world of fragrances almost by accident, starting a small decant business from my room. I’d spend hours carefully transferring drops of luxury perfumes into tiny vials, learning about each note, each blend, and the emotions they could evoke. It was through that process that I began to understand the art and power of scent—not just as something you wear, but as something that tells a story.

To share what I was learning, I started a TikTok page, posting short videos about different perfumes, my thoughts on them, and how scent could connect to memory and mood. What surprised me most was how quickly people resonated with it. I found an entire community of fragrance lovers, dreamers, and creatives who appreciated the same small details that I did. That connection sparked something deeper—a realization that I wanted to create something of my own.

One day, while sitting in a quiet café, watching the world move around me, the idea for Serenity came to me. The word itself captured exactly what I had been searching for during that time: calm in chaos, beauty in simplicity, and peace within transformation. I wrote the word down in my notes, and from that single thought, the vision began to unfold. I spent months researching ingredients, testing combinations, and shaping the identity of what Serenity would become. It wasn’t just about creating a scent—it was about capturing a feeling, a moment, a chapter of my life where stillness gave birth to creativity.

Executing the idea was both thrilling and challenging. There were countless late nights, revisions, and moments of doubt, but through every step, I held onto the purpose behind it all. Serenity became more than a fragrance—it became a reflection of my journey from recovery to reinvention, from uncertainty to creation. It’s a reminder that sometimes, the most beautiful beginnings arise from moments when everything seems to stand still.