Fragrance Development
Custom Fragrance Development, from Idea to Finished Formula
I develop bespoke fragrances for brands, founders and individuals — working directly with you, from the very first conversation through to the final formula.
Where to Start
Bring Anything, from a Full Brief to a Single Idea
Some clients arrive with a detailed creative brief: brand positioning, references, target customer, regulatory market. Others arrive with far less — a feeling, a memory, a single reference fragrance, or a general direction. Both are a valid starting point. Part of the discovery stage is working with whatever you bring and shaping it into a clear olfactory direction to develop against.
The Process
Five Stages, from Brief to Final Formula
- 01
Discovery
We start by understanding the brief — the brand or idea, the references and influences, the intended customer, and the general olfactory direction. This can be a fully written brief or simply a feeling, a memory or a mood.
- 02
Development
The fragrance is formulated and developed through structured experimentation at the bench, working through material choices, structure and balance to translate the brief into scent.
- 03
Evaluation
Samples are supplied for evaluation. You experience the fragrance on blotters and skin, and share feedback on direction, character and how closely it matches the brief.
- 04
Refinement
The formula is adjusted based on feedback — rebalancing materials, adjusting longevity and projection, and sharpening the concept until the intended direction is achieved.
- 05
Final Formula
Once the direction is approved, the final fragrance formula and the agreed project deliverables are supplied.
Who This Is For
Who I Work With
Fragrance & Beauty Brands
Established brands developing a new fragrance, extending a range, or bringing formulation in-house alongside a dedicated perfumer.
Founders Launching a Brand
Founders building a fragrance brand from the ground up, from a first hero scent to a wider signature collection.
Individuals
People who want a personal fragrance developed around them — a scent that belongs to them alone, or as a considered gift.
Other Creative Projects
Studios, hospitality and retail spaces, and creative projects where scent is part of a wider concept or identity.
Ready to start your project?
Share a brief, a reference, or a rough idea — every enquiry is reviewed personally.